Marketing & Patient Relations

Latest Headlines

Latest Headlines

3 ways docs can help prevent gun-related harm

Although physicians can't solve the problem of firearm violence, they can be part of the solution, according to a Boston-based emergency physician, who spoke to  Medscape Medical News  following a presentation on the subject at the American Public Health Association 2015 Annual Meeting.

Physician leaders key to bridge the quality information gap

New tools have emerged in the fight to close the information gap dogging consumers in the U.S. healthcare marketplace. But according to a recent white paper from the Health Care Incentives Improvement Institute, it's going to take buy-in from physician leaders to get those methodologies into wide enough use to move the needle.

Why docs won't hang up their white coats

Considering all the details that go into the practice of medicine, what clinicians wear to work has garnered a significant amount of attention and controversy. At the center of the wardrobe debate: the doctor's white coat. While the coat has evolved into a symbol of professionalism, the notion that the coats undermine infection control has led some physicians to hang them up, according to an article from The Boston Globe.

States still fail to deliver physician quality metrics

When it comes to providing consumers with information on the quality of the healthcare physicians provide, most states have a dismal record, according to an annual report card issued by the Health Care Incentives Improvement Institute.

3 facts about the AMA's call to ban drug ads

The American Medical Association came out swinging against advertising by pharmaceutical companies this week. Physicians at the medical association's recent interim meeting voted to support banning drug ads.

Physicians key to bridging the trust gap

First the bad news: Public trust in U.S. medical leaders has declined sharply over the past half century, according to a recent study in the  New England Journal of Medicine. Now the good news: Physicians are uniquely positioned to regain public trust. While the United States ranks near the bottom of the list in terms of patient trust in the country's physicians, when patients are asked about their satisfaction relative to their own medical treatment, the results rank near the top, according to study data. This suggests that while patients in the United States generally distrust the overall medical establishment, they continue to trust their own physicians.

3 ways practice leaders can promote physician-patient relationships

Strong physician-patient relationships promote better outcomes, which increasingly will affect practices' bottom lines in the transition to value-based care. Nonetheless, practice leadership can inadvertently undermine physicians' ability to connect with patients by putting too much emphasis on productivity and satisfaction scores and not enough on helping doctors build relationships. Here are three ways employers can help promote patients' trust in their physicians and therefore doctors' effectiveness, according to a recent post from  Becker's Hospital Review.

Patient requests drive unnecessary medical spending

Despite lobbying by organizations such as  Choosing Wisely, unnecessary tests and procedures continue to drive up overall healthcare costs in the United States. A part of the problem lies in our reliance on physicians to balance both high-quality, high-value care with their patients' expectation and satisfaction, according to a policy paper published in the  American Journal of Managed Care.

Empathy for patients pays off

Empathy is easy to talk about in theory, but a recent article from  Medscape  paints a picture of what it looks like in practice.

ACP: The jury's still out on direct patient contracting practices

Doctors who are frustrated by increased administrative overhead may find relief by providing services directly to patients, but they would be wise to proceed with caution, according to a position paper published in the  Annals of Internal Medicine  by the American College of Physicians.