Marketing & Patient Relations

Latest Headlines

Latest Headlines

3 rules for effective communication (and when to break them)

The perfect communicator doesn't exisit. Rather, the art and science of exchanging messages is one we continue to hone throughout our lives, regardless of job title. As a writer, perhaps I'm...

Alzheimer's patients often left in the dark

Giving patients bad news is difficult. And when that bad news happens to be an Alzheimer's diagnosis, it's so challenging that most doctors avoid doing it, according to report released Tuesday by the Alzheimer's Association.

Retailers and PCPs: Rocky relationships persist

Retail clinics entered the healthcare marketplace over a decade ago, but physician offices' strategy surrounding them continues to be a work in progress, according to an article from  Medscape Today.

3 more ways to turn bad luck into fortune

Good news: A little more than a week post-op, I'm typing this commentary with both hands! While a broken wrist isn't a circumstance I'd wish on anyone, the lessons it continues to bring...

Patients' goals key to effective care

​There are critical questions missing when many physicians interview patients, according to an article in the  Washington Post  by family physician Mitch Kaminski, M.D. They are: "What are your goals for your care?" and "How can I help you?" he wrote.

Next generation PCMH: The community-centered health home

Some of the most powerful weapons in the battle against chronic disease have to do with lifestyle, yet physicians often struggle to get patients to follow through on advice to eat well and exercise. Emerging partnerships between physician practices and fitness centers aim to help solve this conundrum, according to an article from the  State.

The pros and cons of in-office pharmacies

It's difficult for practices to ensure patients' medication adherence as patients often fail to fill or take prescriptions as directed for several reasons, with physicians often learning of the problem after a consequence occurs. But some practices have had success with in-office pharmacies.

Docs face Catch-22 when giving bad news

Patients perceive physicians wjp bear better news as more compassionate and even more trustworthy than those who tell patients less optimistic news in an empathetic way, according to a study published in  JAMA Oncology.  

Patient-centered care requires physician empathy training

Clinical empathy was once viewed as part of having a good bedside manner, but in response to research that indicates its great importance to the doctor-patient relationship, many medical schools now include empathy training, according to the  Washington Post. 

How docs can sell hesitant parents on vaccines

When dealing with parents who are reluctant to vaccinate their children, doctors should emphasize the benefit to the child, writes Kristin S. Hendrix, an assistant professor of pediatrics at Indiana University School of Medicine, in an opinion piece for the Washington Post.