Marketing & Patient Relations

Latest Headlines

Latest Headlines

Celebrating 5 years of FiercePracticeManagement!

On this day in 2010, the first iPads had gone on sale and Ke$ha's "TiK ToK" was the top song on the radio. Meanwhile, the Affordable Care Act had just become law, the Sustainable Growth Rate was still wreaking havoc and I was compiling the first-ever issue of  FiercePracticeManagement.

What patients should know before seeking second opinions

While many physicians agree that it's helpful for patients to seek a second medical opinion about a serious diagnosis or treatment plan--especially considering diagnostic errors occur in 10 to 15 percent of cases--the common practice is not always simple. A recent post from  Kaiser Health News  highlighted several caveats regarding second opinions, which may be useful for physicians and patients to understand and discuss.

3 small-town perks that draw physicians

We know that practice location can be a powerful recruiting tool. But what is a practice to do if it is situated in a region that physicians may consider less desirable? A recent article from  Medscape  may offer some insights into what qualities of your locale you may want to more deliberately promote.

Delivering bad news: A make-or-break moment for the physician-patient relationship

While there is no one right way to give bad news, physicians who do so incorrectly in patients' eyes risk being replaced, according to an article from the  Wall Street Journal.

Most women don't talk about breast cancer risks with docs, despite concerns

Most women (65 percent) don't discuss their personal risk for certain cancers or proper screening techniques with their doctors, according to a new study.

Physicians: Boost patient compliance by starting cost conversation

The average annual health cost for a family of four in the United States has now reached $24,671, according to the latest Milliman Medical Index. That's a 6.3 percent increase over the past year, and the annual cost for a typical family has nearly tripled since 2001.

Patient mentorship programs offer healthcare win-win

Peer support and formal mentorship programs don't just benefit healthcare employees, but they can also help patients manage their health. Although clinicians once resisted the idea of directing patients to peer mentors--who they feared might give flawed medical advice or undermine their roles--the era of patient-centered care has ushered in numerous programs that aim to pair patients facing similar medical challenges, according to an article from the  Wall Street Journal.

The top 3 reasons patients visit retail clinics

Whether retail health is a threat or an asset to primary care providers, there's no question it's a game changer. The good news is that most patients do not regard retail clinics as a substitute for regular primary care, according to a survey from Kalorama Information, but the health needs that do drive patients to use convenience clinics should cause traditional practices concern.

How docs should respond to patients who want to hit 'record'

There are several valid reasons a patient or family member may wish to take an audio recording of a medical visit, but many doctors are uncomfortable with being on the record in this manner. A recent article from the  Washington Post  discusses both sides of the issue, as well as how physicians can navigate the risks associated with either allowing or not allowing patients to record visits.  

3 more rules for effective (less confrontational) communication

A few weeks ago, I offered three suggestions for effective communication. The next three may sound obvious but can require a bit more conscious effort than some of us realize.