Topic:

Marketing & Patient Relations

Latest Headlines

Latest Headlines

More practices offer patient portals, but many patients don't know about them

Although more primary care physicians have patient portal systems, many patients don't know about them, according to a survey by TechnologyAdvice. 

Customer service: Small gestures can make big impact

Often when we talk about customer service and patient satisfaction, we focus on high-level issues, such as overall politeness of staff and convenient parking. But while these elements certainly matter to patients, seemingly small gestures can also impact patients' impression of your practice.

CMS to compensate docs' care coordination for chronically ill

Amid evidence that better care-coordination means improved outcomes, and fewer mistakes and costly hospitalizations, the Obama administration issued a policy change whereby the Centers for Medicare & Medicaid Sericies will pay physicians a monthly fee to coordinate care for Medicare beneficiaries with two or more chronic conditions, the  New York Times  reported.

Most docs support medical marijuana, but need training

As the legalization of medical marijuana expands, most U.S. physicians agree it has clinical benefits, but want more information on the medical science of cannabis and how it may help their patients, according to a survey of 1,544 doctors from  WebMD  and  Medscape.

Patient photo collages fade from office scene, thanks to HIPAA

The longtime tradition of doctors' offices displaying photos of babies delivered by their physicians is going the way of cigars in the waiting room, thanks to privacy concerns related to the Health Insurance Portability and Accountability Act of 1996, according to an article from the  New York Times.

Communication tip: Write before you run your mouth

Have you ever walked away from a conversation, perhaps a sticky one, and wish you'd mentioned a certain point or used a better example to explain your message? Or maybe you found yourself regretting that you couldn't swallow a statement or two.

How to make online reviews work for you

Online review sites are problematic for physicians in many ways, from providing consumers with a skewed representation of a practice to outwardly fraudulent posts. In most cases, physicians have little recourse for combating potentially damaging posts, so they must actively solicite enough positive feedback to overshadow the bad.

3 ways to serve as your own mystery shopper

If you host a party, chances are you miss most of the good stuff. After all, your hands are full, you're focused on not dropping the h'ordeurvres and making sure you interact with each and every guest. If something pulls your attention away from any one of these tasks, there could quite literally be a fire in the kitchen.

Physician groups speak out against Florida gun-gag rule

Physician groups across the country denounced last week's court ruling upholding a Florida law that discourages doctors from asking patients about gun ownership "when doing so would be irrelevant to patients' medical care."

Healthcare consumers: Strong provider relationships equal quality

Despite the growing emphasis on healthcare quality in the era of the Affordable Care Act, healthcare consumers define healthcare quality in ways not defined by current industry-supported quality metrics.