Marketing & Patient Relations

Latest Headlines

Latest Headlines

2 fast body-language fixes for doctors

For physicians, good body language conveys a lot more than friendliness--it even plays a factor in whether a doctor gets sued, according to research conducted by a Stanford University professor in 2002.  

Is it possible to boost patients' empathy for docs?

There are plenty discussion points in the recent  Daily Beast   article, "How Being a Doctor Became the Most Miserable Profession," inlcuding physician suicide rates and doctors entering high-paying specialty practices to retire as soon as possible. 

Med societies release cost-conscious treatment recommendations

The outsized cost of healthcare delivery in the U.S. may finally affect individual providers' treatment decisions, according to the New York Times. 

How to make a 15-minute visit count

Despite physicians' and patients' increased dissatisfaction with rushed appointments, studies show that the length of doctors' visits has actually increased slightly since the rise of managed care in the 1990s,  Kaiser Health News  reports.

Current ACA challenge: Understanding contracts

Only months into Affordable Care Act implementation, one of the biggest remaining challenges for physician practices is understanding contracts with new health exchange plans, noted consultant Mary Pat Whaley in a recent  Manage   My Practice  blog post.

3 health cost-of-care resources in the works

While health cost transparency advocates make progress in supporting the ethics of factoring patient costs into shared medical decision making, significant logistical challenges remain in putting the idea into practice, according to an article published in the  Boston Globe.

Hard outcomes data prove patient relationships matter

A new research review published in  Plos One  supports the idea that patient outcomes improve when their physicians receive training in communication techniques, such as motivational interviewing, shared decision-making, patient-centered care, empathic care or cultural competence.

'Traditional' practice gets more diverse

Facing more competition from retail and urgent care centers than ever, doctors increasingly offer more diverse services not typically found in the traditional private practice, from cosmetic procedures to urgent care, according to an article from the  News-Star.

What's the story? Branding Hurley Medical Center

Guest post by Andrea J. Simon, Ph.D., former marketing, branding and culture change senior vp at Hurley Medical Center in Flint, Mich. I have had several requests to share my experiences as interim...

3 ways to maximize face time with patients

For many physicians, patient panels grow longer while visit lengths shrink. This reality not only causes serious physician stress, it also compromises the patient relationship and even lead physicians to miss important clues about their patients' health.