Marketing & Patient Relations

Latest Headlines

Latest Headlines

3 alternatives to live medical interpreters

It's a priority for Sunrise Community Health in Northern Colorado, which serves a large Spanish-speaking population, to provide care for patients in the language they're most comfortable, as it is for other medical groups in the community, according to the Greeley Tribune.

Medical marijuana poses dilemma for docs

Medical marijuana is now legal in 23 states and counting, but physician attitudes toward the idea of pot as medicine remain mixed.

4 ways to use dress rehearsals in your practice

Last week, we talked about the value of critiquing our own performance, both individually and as a group. I use this tactic in my non-professional life, too, reviewing the mental game footage of the...

Ask pain patients about alternative therapies

Most chronic pain sufferers have tried alternative therapies such as acupuncture or chiropractic care, but more than a third didn't tell their medical doctors about it, according to a survey of more than 6,000 patients treated for chronic pain at Kaiser Permanente Northwest.

Study: Physicians should talk to one another about delivering bad news

When it comes to giving patients bad news, there is no take-home message about the right way to do so--just acknowledgment that such physician-patient interactions are incredibly complex, Teresa Gilewski, M.D., from Memorial Sloan Kettering Cancer Center in New York, told  Medscape Medical News in response to new research on the topic.

Get ready for new payment and delivery systems

It's no secret the healthcare industry is in the midst of a transformation, as more practices consider new delivery and payment models to help achieve the Triple Aim of improved care, better population health and lower costs. What's less certain are the particular changes practices should make to adapt.

How to use social media to enhance customer service

Out of all the industries included in Twitter's customer service data, tweets aimed at healthcare organizations grew by the highest percentage (132 percent) between March 2013 and February 2015. What's more, Facebook and Twitter are no longer just marketing tools, but an extension of businesses' customer relationship management.

Proposed rule clarifies disclosure regs for physician-owned hospitals

A new proposed rule from the Centers for Medicare & Medicaid Services would modify current Stark Law regulations for physician-owned hospitals.

Online ratings enter the operating room

Online physician ratings have reached new heights, with the launch of two new sites that will allow consumers to evaluate and compare surgeons based on never-before-available information on complications rates and patient outcomes.

How honest reflection fuels performance

How often do you walk out of an exam room, a meeting with your board of directors or interaction with an employee and take the time to ask yourself, "How could that have gone better?"...