Marketing & Patient Relations

Latest Headlines

Latest Headlines

Juggling act: Balance short- and long-term goals to see tangible results

It's officially fall. And if we didn't feel so already, the earlier and earlier sunset reminds us that there are hardly enough hours in a day to accomplish everything on our lists.  For me, with work and home life all jumbled under one roof, some days I need to put all of my energy into achieving the bare minimum (i.e., meeting the day's deadlines and keeping the kids in one piece). 

How to get patients to open up

Physicians rely heavily on information from patients to make correct diagnoses and treatment recommendations, but up to half of patients admit that they don't always tell their doctors everything they should. There are a number of common reasons patients intentionally or unintentionally obscure the truth, a ccording to a new report from Software Advice,  and a corresponding arsenal of tools physicians can use to help patients be more forthcoming.

Enterovirus throws offices a curveball

Physician offices and hospitals across the country face an unusual late summer/early fall spike in respiratory illnesses, many of which are due to the spread of the typically rare enterovirus 68. Although the Centers for Disease Control and Prevention confirmed more than 100 pediatric cases since last month, the true number of infections is unknown because only some healthcare facilities can test for the virus, while even fewer are equipped to do typing.

3 ways for physician practices to promote antimicrobial stewardship

Roughly 23,000 people die from incurable, antibiotic-resistant infections in the United States each year.  But despite the severity of the problem, office-based physicians are up against a multitude of challenges--from  pressure to appease patients to lack of time to provide education--in curbing unnecessary prescriptions.

No easy answers: Practicing medicine amid the push and pull of healthcare

I'm not sure if I love it or hate it when this happens, but today's issue of  FiercePracticeManagement  is an example of one that includes more discussion points than clear-cut advice. Many questions raised by these stories surround the idea of influence--identifying it, disclosing it and attempting to control it.

How much should patients know about their doctors?

How much should patients know about their physicians? Transparency should go further than some doctors say is necessary,  Leana Wen, M.D., founder of the  Who's My Doctor  blog,   to ld  the  Boston Globe.

Risk calculators aid shared decision-making

Making a major medical decision is challenging for patients, with an increasingly complex list of factors to weigh, including everything from quality of life to financial expense. And while this process is highly influenced by  patients' emotions, new tools for physicians can use data to fairly accurately weigh the risks and benefits of many treatments and procedures.

Direct-pay practice: Ensure patients know financial risks

Although  direct-p ay  primary care is now more affordable to the masses, many patients remain at financial risk should they need specialty or hospital care not covered by practice membership fees, according to an  articl e  from  KHI News Service.

Communication tips for introverted vs. extroverted patients

In almost every practice, there are some patients physicians may find difficult to manage.  But just as the ways these challenges manifest themselves differ from patient to patient--such as through noncompliance with instructions, constant phone calls or rude demeanor--the personality traits that drive these behaviors vary by person as well.   

4 tips to tackle cold and flu season

Cold and  fl u  season can make for a lot of extra work for practices, but by planning ahead, your office can take care of patients' seasonal needs more efficiently and with less stress.