Topic:

Marketing & Patient Relations

Latest Headlines

Latest Headlines

How social media can extend the care experience

While shared medical appointments offer patients with like conditions the ability to support and learn from one another in person, emerging social media platforms can offer similar benefits from a distance. What's more, medical practices that embrace this trend can achieve better patient engagement while delivering a strong marketing message, according to an article from  Gastroenterology & Endoscopy News.

ACA reality: Expect the unexpected

Almost exactly a year ago,  FiercePracticeManagement  described key ways to prepare your office for healthcare reform, including steps to ready your practice for a predicted influx of new patients. Reality brought some surprises in that arena, however, and more. New patient visits actually declined slightly in the first five months of the Affordable Care Act, according to a report from AthenaHealth.

Shared medical appointments show promise in primary care

Thus far, much of the research surrounding shared medical appointments (SMAs) involved specialties dealing with chronic conditions such as diabetes. SMAs may have a promising place in primary care, particularly as part of the patient-centered medical home, according to a new study published in the  Annals of Family Medicine.

Physicians balk at recertification requirements

Although board certification was once a lifelong credential, obligations mount for physicians to maintain their certifications throughout their careers. And according to a recent article from  Kaiser Health News,  many physicians consider emerging recertification requirements to be not just onerous, but worthless in terms of improving the way they practice medicine

Practice tip: 5 ways to renew your morning huddle

To start your day right, practice management experts often recommend gathering your team for a five-minute morning huddle. This strategy can build morale and help the practice run more smoothly. However, as with any routine, this exercise runs the risk of growing stale. To make this time worthwhile, here are five ideas to freshen things up.

Fine-tune your practice with smart marketing

Your office schedule is jam-packed, with new patients waiting weeks or months for an appointment. If you don't necessarily need to generate more business, should you invest in marketing your practice?  Yes, Keith Borglum, a practice management consultant, appraiser and broker,  writes in  Medical Economics.

Relationships top predictor of patient loyalty

With payer networks narrowing and patients' out-of-pocket expenses rising, patient loyalty isn't what it was. But while many variables go into a patient's decision of whether to stick with a healthcare provider, research compiled by  Medscape  indicates strong relationships are critical to patient retention.

4 tools to help physicians, staff and patients manage stress

I'm planning a trip to an amusement park with my family this summer and I'm stressed. While the kids are with sheer joy counting down the days to roller coasters, swimming, exciting sights...

Will value-based care cure excessive wait times?

Mismatched payment incentives are partly to blame for Americans' excessive wait times for needed healthcare, according to an article from  The Columbus Dispatch.

Practice report cards: What patients really look at

Summer is finally here! But in the midst of trading backpacks for beach bags, many of us engage in another late-June tradition: scrutinizing report cards.  I don't know about you, but the items schools measure and "grades" to achieve changed a lot since I rode a yellow bus. My generation's "M" for "meritorious" is now a "4" for "independently applying skills with accuracy." Elementary student "citizenship" is now comprised of several elements, such as, "Contributes to a positive learning environment."