Marketing & Patient Relations

Latest Headlines

Latest Headlines

Survey calls into question the notion of consumer-driven care

A new study reveals that the fragmented nature of the U.S. health system forces patients to navigate medical care on their own and questions whether consumers truly drive healthcare changes.

Strengthen doctor-patient relationships by talking wellness, not just sickness

While our media channels, social and otherwise, are oversaturated with "simple tricks" promising to improve our health through better habits, superfoods and the like, a  Washington Post  article suggests many people overlook one of the best sources of information available to help improve their overall health and wellness: their primary care physicians.

Concierge practice less about money, more about quality of life

There are several reasons physicians are drawn to alternative practice models, such as direct pay and concierge medicine. For Doug Pitman, M.D., the most meaningful benefit of switching to concierge care was the ability to restore balance to his life, according to a commentary in  MD Magazine.

Focus on low-cost, efficient, accessible care to attract millennial patients

For all the regulatory and institutional pressure to define and deliver value-based care, the biggest near-term driver of practical changes to care delivery may come from traditional market pressure. The expectations and values held by millennial patients already force providers to adjust, and that trend is likely to continue, according to an article in  USA Today.

Words can hurt: Doctors must change the language of addiction

If the stigma surrounding addiction is one of the biggest obstacles to addressing it, the medical lexicon surrounding substance use disorders must also shift away from terminology that connotes blame and shame, according to an article from  The Boston Globe.

Make speed dating a part of your practice marketing plan

When many of today's patients are looking for a doctor, they head to online review sites in search of the right match for their needs and a physician's expertise, insurance contracts and personality. Some medical practices are offering patients an even better opportunity to get to know their doctors, with in-person "speed dating."

Guiding principles for patient experience excellence

Guest post by Jason A. Wolf, Ph.D., president of the Beryl Institute Recently I had the opportunity to address a conference room full of physicians and clinical leaders on what matters in patient...

4 ways to reduce patient costs without changing care plans

There may be a number of reasons patients and physicians avoid discussing the cost of care, but the conversations that do occur often help alleviate the financial strain on patients--without taking up a lot of time, according to a study published this month in  Medical Decision Making.

CDC head: Empathy critical to public health

Putting patients at the center of care--making them VIPs, to whom clinicians listen and show empathy--doesn't just promote high patient satisfaction scores but can also improve public health, according to a commentary from Thomas R. Frieden, M.D., the director of the Centers for Disease Control and Prevention, published in  STAT.

Use shared decision-making to fight superbugs

​The concept of shared decision-making needn't just apply to major medical choices, such as whether a patient should undergo surgery or stop chemotherapy. Routinely involving patients in the decision process for treating everyday illnesses--particularly coughs, ear infections and sore throats--could add up to a big reduction in inappropriate use of antibiotics, suggests a new study published by the Cochrane Group.