Marketing & Patient Relations

Latest Headlines

Latest Headlines

5 ways to boost your bottom line in 2015

Last week's top story, "Practices' top financial challenges of 2014 turned out to be a hotter headline than I'd predicted. Perhaps the popularity of that story speaks to the adage...

3 ways to avoid losing patients to follow up

From a leg al  and ethical standpoint, physicians must keep patients from missing recommended follow-up care. But while it's not realistic for practices to track down every no-show or noncompliant patient, there are strategies that can reduce the likelihood of a patient's dangerous health condition remaining unaddressed, according to a po st  from the  New York Times.

Simple ways to impress (or annoy) your patients

It's the height of fall in New England, otherwise known as time to make the doctors' office circuit for non-work-related purposes. And when I interact with physician practices, on behalf of...

4 easy-to-miss social media safeguards for physician offices

While the potential benefits of social media in healthcare are vast, so too are the consequences for physicians or organizations whose representatives don't post carefully,  according to a  po st  on  OncLive.

Why he hasn't retired: Doctor comments on a half-century of practice

At a time of sagging physician m orale  and increased r etirements, not all doctors are ready to hang up the stethoscope. Bernard Portnoy, M.D, an 86-year-old practicing pediatrician in New Bedford, Massachusetts, is an example of a doctor who has seen the practice of medicine evolve drastically over the course of a long career. But despite all of the changes in the healthcare delivery system over the past 60 years,  SouthCoast Today reports that Portnoy's job and passion has stayed fundamentally the same: to care for patients.

How price transparency may complicate medical decision-making

Despite the benefits of increasing healthcare price transpa rency  for patients, putting cost information in front of  clinicians may introduce ethical challenges in ensuring patients get appropriate care, according to a po st  from  Forbes.

More proof physician social skills matter

There is a positive association between a physician's emotional intelligence quotient and more compassionate and empathetic patient care, according to a Forbes article which examined 500 independent studies conducted in 2010. 

The business case for innovating communications in healthcare

In an exclusive interview, M. Bridget Duffy, M.D., chief medical officer at Vocera Communications in San Francisco, discusses why the  healthcare industry's recent focus on patient satisfaction and  HC AHPS  scores don't go deeply enough into repairing the core breakdowns in the way organizations help patients heal.

Physician rankings "game changing" for selection process

Just in time for open enrollment, physician rating database Healthgrad es  will launch a new version of its website Monday,  USA Today  repo rted.

Misinformation, cost anxiety persist among privately insured

With insured patients' out-of-pocket costs on the rise, nearly one-fifth of privately insured Americans admittedly avoided seeing a doctor for an illness or injury over the past year, according to new re search  conducted by the Associated Press-NORC Center for Public Affairs Research, with funding from the Robert Wood Johnson Foundation.