Topic:

Marketing & Patient Relations

Latest Headlines

Latest Headlines

3 social media faux pas and how to avoid them

Social media is everywhere. This column itself, if readers see its value, will potentially find its way to some of you via LinkedIn , Twitter , Facebook or Google+ . As this medium grows ever-more...

Physicians advise on severing drug-industry ties

Relationships between physicians and pharmaceutical representatives, according to some, have strayed from their original purpose, which was to keep doctors up-to-date on new medications that could benefit their patients.

Cancer patients more likely to go bankrupt, but few ask about cost of care

Serious illness and financial strain often go hand in hand for patients, but a recent study published in  Health Affairs  is one of the first to look at the "financial toxicity" of cancer care in particular. The findings: Patients diagnosed with cancer were 2.65 times more likely to go bankrupt than people without cancer.

Practices must weigh pros and cons of adding house calls

Thanks to updates in reimbursement models as well as mobile health technologies, modern physician practices are becoming more amenable to providing house calls. But before you include these visits into your practice, consider these three factors. 

Docs: Taking time to listen to patients pays off

Although the typical office visit is a frantic sprint for many doctors and their patients, some physicians have made a deliberate effort to slow down.

Doctors debate whether to tell patients they're terminal

Most physicians agree delivering bad news, such as a cancer diagnosis, is never easy. What's less unanimous, however, is how frank physicians should be with patients about how long they may have to live.

4 take-home tips for motivational interviewing

At my house, I have one key rule: Do what I say now. We'll talk about why later. The five- and six-year-old don't always follow it, of course, but the point is that our home is not a...

Millions struggle to pay for care, face tough decisions

Roughly 80 million people--43 percent of America's working-age adults--did not go to the doctor or seek other medical services because of cost, according to the Commonwealth Fund's 2012 biennial health insurance survey.

3 ways to improve patient experience, operations

The June issue of  Consumer Reports examines patient experiences at physician offices and finds many common problems persist. Meanwhile, a study from the publication highlights ways to improve service and operations.  

Study: Docs show less concern, empathy for obese patients

When it comes to biomedical communications, physicians treat all of their patients the same, a recent study from Johns Hopkins Medicine found. However, audiotaped encounters between 39 primary care doctors and 208 of their patients revealed a major difference in the amount of empathy physicians provided for overweight and obese patients compared to their normal-weight counterparts, according to researchers.