Marketing & Patient Relations

Latest Headlines

Latest Headlines

More proof physician social skills matter

There is a positive association between a physician's emotional intelligence quotient and more compassionate and empathetic patient care, according to a Forbes article which examined 500 independent studies conducted in 2010. 

The business case for innovating communications in healthcare

In an exclusive interview, M. Bridget Duffy, M.D., chief medical officer at Vocera Communications in San Francisco, discusses why the  healthcare industry's recent focus on patient satisfaction and  HC AHPS  scores don't go deeply enough into repairing the core breakdowns in the way organizations help patients heal.

Physician rankings "game changing" for selection process

Just in time for open enrollment, physician rating database Healthgrad es  will launch a new version of its website Monday,  USA Today  repo rted.

Misinformation, cost anxiety persist among privately insured

With insured patients' out-of-pocket costs on the rise, nearly one-fifth of privately insured Americans admittedly avoided seeing a doctor for an illness or injury over the past year, according to new re search  conducted by the Associated Press-NORC Center for Public Affairs Research, with funding from the Robert Wood Johnson Foundation.

Ebola in the U.S.: Review office game plan for handling infectious disease

Reported cases of infectious diseases ranging from measles to Eb ola  are on the rise in the United States, and medical practices must follow established protocols when handling cases and suspected cases. 

Docs happiest in areas with strong communities, low managed care

Although physicians nationwide repo rt signs of struggle, there are pockets of the country where practicing medicine is more pleasant than average. Mississippi leads the pack for the second year in a row, a ccording to this year's Best States to Practice re port  from  Physicians Practice. 

Physician Compare still missing the mark, critics say

While the Centers for Medicare & Medicaid Services is still embroiled in objections f rom physician groups, including the American Medical Association,  over the accuracy of the rating system used on its Physician Compare website, others criticize that the database contains information on too few physicians to be useful in helping consumers find doctors, according to an ar ticle  from  USA Today.

Juggling act: Balance short- and long-term goals to see tangible results

It's officially fall. And if we didn't feel so already, the earlier and earlier sunset reminds us that there are hardly enough hours in a day to accomplish everything on our lists.  For me, with work and home life all jumbled under one roof, some days I need to put all of my energy into achieving the bare minimum (i.e., meeting the day's deadlines and keeping the kids in one piece). 

How to get patients to open up

Physicians rely heavily on information from patients to make correct diagnoses and treatment recommendations, but up to half of patients admit that they don't always tell their doctors everything they should. There are a number of common reasons patients intentionally or unintentionally obscure the truth, a ccording to a new report from Software Advice,  and a corresponding arsenal of tools physicians can use to help patients be more forthcoming.

Enterovirus throws offices a curveball

Physician offices and hospitals across the country face an unusual late summer/early fall spike in respiratory illnesses, many of which are due to the spread of the typically rare enterovirus 68. Although the Centers for Disease Control and Prevention confirmed more than 100 pediatric cases since last month, the true number of infections is unknown because only some healthcare facilities can test for the virus, while even fewer are equipped to do typing.