Social media can be a minefield, but platforms such as Facebook, LinkedIn, Instagram and Twitter can also provide physicians and other healthcare professionals with an array of previously unheard-of advantages and the ability to confer with other professionals--no matter where they are in the world.
Social media is the most important factor in managing your practice's brand today, according to a post from Physicians Practice. But despite the multitude of benefits that practices have realized by having a presence on Facebook, Twitter, LinkedIn and other sites patients access every day, the "rules" for optimizing the tool are a moving target.
A new study from the University of California, Riverside reveals how people use social media and online health forums. Hospitals can use the findings to help reach underserved communities and prevent the spread of misinformation.
While the majority of online reviews about physician practices are positive, patients who are unhappy with their experiences aren't shy about sharing it. Most types of healthcare providers earn an average of 4 out of 5 stars, according to a review of Yelp data from ProPublica, but doctor offices got the most critical feedback, with an average rating of 3.6, NPR reported.
Hospitals in Ohio are spending more money and resources on social media but also say they don't have the staff and time needed to use social media effectively.
Out of all the industries included in Twitter's customer service data, tweets aimed at healthcare organizations grew by the highest percentage (132 percent) between March 2013 and February 2015. What's more, Facebook and Twitter are no longer just marketing tools, but an extension of businesses' customer relationship management.
A new proposed rule from the Centers for Medicare & Medicaid Services would modify current Stark Law regulations for physician-owned hospitals.
While social media sites are growing in popularity as a way for patients to find health information online, creating a health-related social media service would come with a bevy of privacy and security risks.
Online health information is driving change in the ways patients interact with their doctors, producing both positive and negative results, according to an article at the Journal of Medical Internet Research.
Patient demand for easy electronic access to their healthcare providers continues to rise, but practices have more work to do in adopting communications technologies and engaging people in using them.