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social media

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Latest Headlines

Using social media for community engagement: A success story

Guest post by Scott Cashman, chief administrative officer of Cape Coral Hospital, part of the Lee Memorial Health System in southwest Florida, and Nancy Travis, the hospital's director of...

How a computer model may predict reaction to disease outbreaks

When a disease outbreak occurs, often the panic that ensues is worse than the disease itself. To that end, a team of researchers has come up with a computer model to forecast overreactions.

What hospitals can learn from retail giants like Amazon, Zappos

As hospitals strive to attract and engage patients in an increasingly competitive industry, some of the nation's biggest names in retail may hold the key to improving the patient experience--and boosting an organization's bottom line.

7 digital resolutions for hospitals in 2015

It's the beginning of 2015 and time for people to take a closer look at their lives and make resolutions for the coming year. It's also a good time for hospitals to take another look at their social media and digital initiatives and determine what's working and what's not.

Top talent, focused approach drive successful hospital marketing strategies

As the momentum toward healthcare organizations pursuing marketing strategies to draw and engage patients continues to grow, organizations can keep up with the competition by employing specialized "marketing officers."

3 ways hospitals can engage the community to improve care

Though many hospitals have made strides to improve population health by forming public health partnerships with other organizations, that's merely one of the ways healthcare leaders can engage their communities, according to an article from  Hospital & Health Networks (HHN).

Physician online reviews gain power

Although narrow payer ne tworks  often exclude certain physicians,  44 percent of patients may be willing to seek out-of-network doctors with favorable online reviews, according to a new sur vey  published by practice management consultancy Software Advice.

Hospitals embrace social media, but have yet to realize its full benefits

The use of social media among U.S. hospitals is greater than previously thought, although the impact it has on patients and populations remains unknown, according to new research published in the  Journal of Medical Internet Research.

5 (more) ways to make your practice thrive in 2015

Last week, I offered five practice traits that appear to be common denominators for success. In truth, I had 10 in mind, but ran out of space in which to share them. But while the first batch was...

4 easy-to-miss social media safeguards for physician offices

While the potential benefits of social media in healthcare are vast, so too are the consequences for physicians or organizations whose representatives don't post carefully,  according to a  po st  on  OncLive.