Tag:
physician practice marketing
Latest Headlines
Latest Headlines
Pinterest offers practices more than meets the eye
Move over Facebook and Twitter. The next generation of social media tools is here, and medical offices have found success in using them to engage patients. The visually based Pinterest, in...
Uninsured flock to Groupon for discounted care
Despite some questions over the legality of doctors splitting revenue with discount sites such as Groupon, the proportion of healthcare-related deals offered through local and daily deal sites has
6 ways a potential new patient evaluates your practice
I was recently busy packing and moving the belongings of my family of four into a new home (an ordeal that makes running a marathon feel like a vacation, by the way). We're now mostly unpacked and
Market a cash-based practice with price transparency, outcomes
Practices best-suited to a cash-only or direct-pay model are typically in specialties such as dermatology, psychiatry, or primary care. But a growing number of surgeons, even those traditionally
How to engage patients across generations
As managers, you've probably heard before that you should tweak your leadership style to best reach employees from different generations. As the theory goes, you'll get more out of your Baby Boomer
Using Groupon to promote services? Beware legal risks
In an effort to boost sales and bolster word-of-mouth (or mouse) marketing, a number of practices have begun offering deep discounts on services through websites such as Groupon and Living Social.
Boost patient education with a friendly, creative approach
Confession: I have a bad habit of rolling my eyes at people who complain about a doctor's refusal to prescribe them or their children antibiotics for a cold. I get even more ornery at those who brag
Show--don't tell--your practice's mission
A recent piece in the Harvard Business Review makes a compelling argument for abandoning the popular business practice of crafting a PR-friendly mission statement in favor of something much simpler
Eleven more ways physicians can benefit from social media
I'll admit it: I first fell in love with social media as a fast, easy way to share a laugh (or groan) with friends and family over my children's most salient 'are you kidding me?' moments (of which
Don't stop marketing in a slow economy
In lean times , many practices slash their marketing budget (if they even have one) as a way to reduce expenses. That's a mistake, according to Patty Reames, RT, practice manager at Ohio State
