Tag:

physician liaison

Latest Headlines

Latest Headlines

Specialists' use of referral consultants draws criticism

Even though referrals remain the top way for specialists to attract new patients for 4 out of 10 office managers, according to a survey cited in a recent SmartMoney article , it's harder today for

How practices can handle hospital sales calls

The dynamic between physicians and pharmaceutical sales reps may be changing , but that doesn't mean practices have become pitch-free zones. In fact, many of the 30,000 drug and medical-device reps