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Mobile Marketing Association

Latest Headlines

Latest Headlines

Consider texting to keep in touch with patients, cut costs

Text messaging is not only becoming the preferred mode of communication method among Generation X and Y patients , but it also has one of the highest and fastest response rates compared to phone calls

Consumers, clinicians alike will drive m-health

Some people believe consumers will drive the mobile health "revolution." Others believe the impetus for change is coming from clinicians themselves. And then there's a third opinion: "Both, and for