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Malcolm Gladwell

Latest Headlines

Latest Headlines

Hospitals increase sales reps, liaisons to promote services, satisfaction

Hospitals are increasingly taking a more aggressive approach to physician sales, hiring former pharma and medical device reps--and more of them--to talk to docs about referrals and patient

Health reform: Get ready for some answers

Not surprisingly, health reform--and how physician practices will navigate its implementation--will be a hot topic in the corridors as well as the presentations of this year's MGMA conference. On