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hospital marketing

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Latest Headlines

Pinterest, YouTube can help your hospital's marketing efforts

A picture is worth a thousand words--especially when it comes to social media. Hospital marketers typically have relied on words to create content and build brands. However, times have changed, and

How practices can handle hospital sales calls

The dynamic between physicians and pharmaceutical sales reps may be changing , but that doesn't mean practices have become pitch-free zones. In fact, many of the 30,000 drug and medical-device reps

Chris Boyer - 11 faces to follow in healthcare social media

Who: Chris Boyer Occupation: Director of Digital Communications and Marketing at Inova Health System in the Northern Virginia/Washington, D.C. metro area Twitter handle: @chrisboyer Website:

Put moms at the top of your patient-targeted mHealth initiatives

Gender (and parenthood) should be two key factors in your choice of which hospital functions to take mobile. A new study shows that moms are grabbing mobile connectivity at record speed, and using