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Using social media for community engagement: A success story

Guest post by Scott Kashman, chief administrative officer of Cape Coral Hospital, part of the Lee Memorial Health System in southwest Florida, and Nancy Travis, the hospital's director of...

4 online healthcare marketing mistakes and how to fix them

While the nuances of online marketing can be complicated and sometimes require outside expertise, practices can correct many common mistakes themselves.   

Hospitals embrace social media, but have yet to realize its full benefits

The use of social media among U.S. hospitals is greater than previously thought, although the impact it has on patients and populations remains unknown, according to new research published in the  Journal of Medical Internet Research.

Does social media boost healthcare careers?

Many nurse practitioners and physician assistants believe social media use has helped their careers, according to a new survey by The Clinical Advisor.

Facebook sets its sights on healthcare industry

Following in the footsteps of tech companies like Apple and Google, Facebook has also set its sights on healthcare.

How hospitals can harness social media to help people

It's no secret that people take to social media when they have a complaint. It's been said many times that brands need to be in social media, because even if the brand isn't out there, people can still mention it, in both good and bad ways. Hospitals are no exception to this rule.

Joseph Kvedar: Facebook, texting show benefits of connected health

Connected health holds the potential to improve patient care experiences and, subsequently, quality of life, according to Joseph Kvedar, founder and director of Partners HealthCare's Center for Connected Health in Boston.

Big data's burgeoning healthcare role causes increased legal, ethical concerns

From Facebook to the doctor's office, our information is continually being collected and analyzed. Now the question lies in what data should be accessible, and by whom.

Nurse's firing over Instagram photo spurs social media debate

This week  FierceHealthcare  covered a story that struck a nerve with readers, raising questions about social media use, HIPAA, the bias shown to doctors versus nurses and firing practices at hospitals.  In case you missed it, an  emergency room (ER) nurse in New York w as fired after posting a photo of an empty trauma room after clinicians saved the life of a man hit by a subway train.

Nurse's firing highlights importance of social media discretion

The firing of a New York City nurse for her social media use has reaffirmed the hazards of healthcare workers bringing their work online, according to ABC News.