Patient demand for easy electronic access to their healthcare providers continues to rise, but practices have more work to do in adopting communications technologies and engaging people in using them.
.While many companies use social media to promote their brand or business, it is often a challenge for hospitals that must balance the need to market their organizations and protect patient privacy in online postings, according to a report in the Yakima Herald.
As online ratings play an increasing role in consumer healthcare decisions, many healthcare organizations are getting into the ratings game by posting real patient feedback on their web sites, according to CNBC.
Score one more for the power of social media: Patients' Facebook ratings of hospitals appear to correlate with a widely used metric of care quality, a new study found.
Guest post by Scott Kashman, chief administrative officer of Cape Coral Hospital, part of the Lee Memorial Health System in southwest Florida, and Nancy Travis, the hospital's director of...
While the nuances of online marketing can be complicated and sometimes require outside expertise, practices can correct many common mistakes themselves.
The use of social media among U.S. hospitals is greater than previously thought, although the impact it has on patients and populations remains unknown, according to new research published in the Journal of Medical Internet Research.
Many nurse practitioners and physician assistants believe social media use has helped their careers, according to a new survey by The Clinical Advisor.
Following in the footsteps of tech companies like Apple and Google, Facebook has also set its sights on healthcare.
It's no secret that people take to social media when they have a complaint. It's been said many times that brands need to be in social media, because even if the brand isn't out there, people can still mention it, in both good and bad ways. Hospitals are no exception to this rule.