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Hospitals' commitment to social media grows

Hospitals in Ohio are spending more money and resources on social media but also say they don't have the staff and time needed to use social media effectively.

How to use social media to enhance customer service

Out of all the industries included in Twitter's customer service data, tweets aimed at healthcare organizations grew by the highest percentage (132 percent) between March 2013 and February 2015. What's more, Facebook and Twitter are no longer just marketing tools, but an extension of businesses' customer relationship management.

More secure-messaging systems needed to meet patient demand

Patient demand for easy electronic access to their healthcare providers continues to rise, but practices have more work to do in adopting communications technologies and engaging people in using them.

How hospitals can balance social media engagement, patient privacy

.While many companies use social media to promote their brand or business, it is often a challenge for hospitals that must balance the need to market their organizations and protect patient privacy in online postings, according to a report in the  Yakima Herald.

Online ratings game: To boost PR, many hospitals post their own patient satisfaction info

As online ratings play an increasing role in consumer healthcare decisions, many healthcare organizations are getting into the ratings game by posting real patient feedback on their web sites, according to  CNBC.

Hospitals' Facebook ratings may reflect quality of care

Score one more for the power of social media: Patients' Facebook ratings of hospitals appear to correlate with a widely used metric of care quality, a new study found.

Using social media for community engagement: A success story

Guest post by Scott Kashman, chief administrative officer of Cape Coral Hospital, part of the Lee Memorial Health System in southwest Florida, and Nancy Travis, the hospital's director of...

4 online healthcare marketing mistakes and how to fix them

While the nuances of online marketing can be complicated and sometimes require outside expertise, practices can correct many common mistakes themselves.   

Hospitals embrace social media, but have yet to realize its full benefits

The use of social media among U.S. hospitals is greater than previously thought, although the impact it has on patients and populations remains unknown, according to new research published in the  Journal of Medical Internet Research.

Does social media boost healthcare careers?

Many nurse practitioners and physician assistants believe social media use has helped their careers, according to a new survey by The Clinical Advisor.