Cognizant that online reviews increasingly are swaying patient decisions about medical care, more and more doctors are monitoring such reviews about themselves, according to the results of a new physician survey.
Mount Sinai Medical Center in New York is employing Facebook's first data scientist to spearhead data-crunching techniques he once used to target online advertisements for predictive healthcare.
Doctors are crucial to hospitals' marketing and social media strategies but organizations across the country struggle to get their physicians to use social media.
U.S. consumers spend roughly 52 hours a year--one hour per week--searching online for health information, while in-person doctor visits occur three times annually, according to a new survey conducted by healthcare marketing firm Makovsky Health and research consultancy Kelton.
Hospital jargon isn't just about medicine anymore. Does your hospital tweet? Post to Facebook? Is it on Flickr, Instagram, LinkedIn or Tumblr? MHADegree.org recently examined the most popular social media networks to rank the 50 most socially engaged hospitals.
Online forums and social media sites can make it all too easy for doctors to vent--and too easy to offend. The debate over whether nurse practitioners should be allowed to practice independently provides a key example of how online comments can quickly turn ugly.
Facebook co-founder and CEO Mark Zuckerberg announced last week a new initiative, Internet.org, with the lofty goal of bringing web access to five billion people throughout the developing world. In...
An off-duty emergency room employee at Grand Rapids, Mich.-based Spectrum Health was fired after taking a picture of a woman who was in the ER and posting it to Facebook.
Most hospitals that use social media aren't putting patients first, according to a new study that finds only a quarter of Facebook posts emphasize patient issues. As a result, most engagement in such settings was with hospital employees rather than patients.
Social networking site Facebook could be a valuable tool in recruiting patients for cardiac trials, according to researchers from the University of Alabama.