Social media can be a minefield, but platforms such as Facebook, LinkedIn, Instagram and Twitter can also provide physicians and other healthcare professionals with an array of previously unheard-of advantages and the ability to confer with other professionals--no matter where they are in the world.
Hospitals in Ohio are spending more money and resources on social media but also say they don't have the staff and time needed to use social media effectively.
Out of all the industries included in Twitter's customer service data, tweets aimed at healthcare organizations grew by the highest percentage (132 percent) between March 2013 and February 2015. What's more, Facebook and Twitter are no longer just marketing tools, but an extension of businesses' customer relationship management.
Patient demand for easy electronic access to their healthcare providers continues to rise, but practices have more work to do in adopting communications technologies and engaging people in using them.
.While many companies use social media to promote their brand or business, it is often a challenge for hospitals that must balance the need to market their organizations and protect patient privacy in online postings, according to a report in the Yakima Herald.
As online ratings play an increasing role in consumer healthcare decisions, many healthcare organizations are getting into the ratings game by posting real patient feedback on their web sites, according to CNBC.
Score one more for the power of social media: Patients' Facebook ratings of hospitals appear to correlate with a widely used metric of care quality, a new study found.
Guest post by Scott Kashman, chief administrative officer of Cape Coral Hospital, part of the Lee Memorial Health System in southwest Florida, and Nancy Travis, the hospital's director of...
While the nuances of online marketing can be complicated and sometimes require outside expertise, practices can correct many common mistakes themselves.
The use of social media among U.S. hospitals is greater than previously thought, although the impact it has on patients and populations remains unknown, according to new research published in the Journal of Medical Internet Research.