Even (perhaps especially) if they're not actively looking for new opportunities, physicians should maintain an active presence on LinkedIn, according to social media experts in a recent article in American Medical News.

The top reason to participate in professional social networking is to "dig your well before you're thirsty," wrote Dr. Bryan Vartabedian, in a recent post on 33 Charts. Even if you don't intend to leave your current position, changing times may force you into a transition, added Vartabedian, who also contributed to the Amnews article. LinkedIn in one way to showcase a first-person account of your accomplishments in a more engaging, standout manner than your CV alone.

Physicians aren't alone in their misconception of what LinkedIn does, as a recent article in Business Finance points out that top executives have also tended to shy away from the site or only use it minimally. "Although it does have a ‘job search function,' LinkedIn is really a business networking site," wrote author Cindy Kraft. "And networking is most effective when it is not rooted in ‘need.'"

To that end, experts urge physicians to do more than just add their names to LinkedIn or duplicate their resumes exactly. Rather, maintain a complete profile and keep it up to date. Even if you don't have much for career news to announce, keep your presence active by sharing relevant industry news, participating in discussions within groups, and writing recommendations for colleagues you support. LinkedIn also integrates with various applications, such as a reading list and travel log, that provide readers--potentially including patients--unique insights into your work life and philosophy.

To learn more:
- read the article from American Medical News
- see the post from 33 Charts
- check out this article from Business Finance

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